Millennium Dome: Sponsorship Opportunities

The World's Biggest Dome - "Millennium Experience"

At the heart of the Millennium Experience is a single idea — ‘Time to Make a Difference’ — a proposition that will become the brand for the new millennium.

Companies and corporations have recognised this represents an unparalleled opportunity to position their brand for future generations and are already taking an active part, sponsoring The Dome content and nation-wide programmes of activity. The Millennium Experience offers a complete presence marketing vehicle, showcasing products and values and providing a unique point of difference over competitors.

The commercial proposition revolves around integration of sponsors into every aspect of:

• The three-year nation-wide programme of events and initiatives, with the potential to engage every individual in the UK. International broadcast opportunities, world-wide linkups throughout the year, special events, light entertainment and education. On-site presence in Greenwich providing sustained exposure and interaction to over 12 million visitors.
• A sponsorship recognition programme encompassing TV advertising, printed media, direct marketing. PR and sales promotion.

The company is developing integrated marketing packages for prospective sponsors on a tailor-made basis designed to meet corporate objectives in a range of markets.

Sponsors are being offered:

• product category exclusivity
• presenting rights to a themed zone within the Dome naming rights to a strand of activity within the national programme use of the Millennium Experience logo, characters and designations

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